User Experience: Stop Driving Potential Customers Away
Why does user experience count in today’s competitive world?
Firstly, businesses are looking for ways to make things easier for the average target audience. It implies churning out information faster, ‘dumbing down’ the purchasing process, etc.
People have complexities and problems in their life, and as a business owner providing solutions, you shouldn’t add to their amount of problems.
Most business owners lose valuable visitors within a few seconds after visiting their website. It may arise from glitches or just by facing many obstacles while trying to get information. So with no time to waste, they move on ahead.
A user-friendly website means having an accessible platform for business. It gives the users a pleasant experience when searching for information.
A great user experience is a combination of many factors, from colour to web speed. The idea of making your website more accessible is to buy visitors time by engaging them with content. In the end, they become loyal customers.
So, how do you make your website more user-friendly and responsive?
HERE ARE 9 ESSENTIAL TIPS TO HAVING A USER-FRIENDLY WEBSITE
CREATE A LANDING PAGE
A landing page is a single-focused page that gets visitors in a spot where they can accept or reject your offer. The goal is to make them accept the offer, so it must be attractive.
That is why; you need to follow the necessary steps in creating a landing page. A landing page aids digital marketing. IT includes signing up pages, buying a product, summary of your product/ service, etc.
A landing page extends your reach to prospective customers and helps you track your relationship with them as they progress within your customers’ journey. A high converting landing page can boost your businesses credibility.
ENSURE AN APPEALING CALL-TO-ACTION
We discussed the word, ‘submit’ and how it isn’t appropriate as a click button. This is because it seems forceful.
However, some businesses have successfully converted visitors to customers by using submit as a CTA. It all depends on your target audience. Hence, it is vital to trust your judgement and carry out live tests.
While it is beneficial to make your call-to-action enticing, your visitors shouldn’t wonder about the action to take on your landing page. So, stick to one call-to-action per page. Ensure that web designers make the CTA clickable on every page so that it doesn’t drive visitors.
USE A SIMPLE NAVIGATION SCHEME
Navigation is a crucial aspect of your website. You want users browsing through your page with ease.
They must find the information needed in an instant. If visitors have to pause before locating buttons to the desired page, you should redesign your navigation scheme.
The menu bars must be visible. Ensure that there are no acronyms in the navigation title, spell out the names in full.
Reduce the sub-layers in the navigation menu. While we encourage having layers—too much can seem to distract visitors. Visitors shouldn’t go through so many layers before they get information.
Always incorporate a search box; it boosts your user’s experience. It is a superb feature, as users get to type what they desire. Understand that there is no one-stop rule to designing a navigation menu. Feel free to experiment, put yourself in your visitor’s shoes, and use your imagination.
IT IS PREFERABLE TO USE ONE COLOUR SCHEME
Psychologists believe that colours evoke certain emotions from us. The effect of a warm colour is different from that of cool colours.
Thus, multiple colours can be confusing. We suggest using one colour to improve your brand consistency, and people can identify your brand as genuine.
Make sure to use a colour that represents your brand. Ensure the colours in your logo reflect on your website.
MAKE GOOD USE OF WHITE SPACE
To ensure you have a responsive and user-friendly website, ensure you have enough space between texts and images. This is known as white space. White space means living enough room between two elements.
Enough white space between elements removes crowdedness from the readers’ eye. Due to sufficient space, readers can focus on the background titles and platforms. It is important to keep a balance, as visitors may feel your site is empty and lacks proper information.
Regardless, studies have shown that there is a substantial amount of whitespace around texts and titles, the user attention goes up by 20%.
ENSURE YOUR CONTENT IS READABLE
Great content is clear, concise, and coherent. We are sure you have lots of content to deliver, but if visitors can’t grab it quickly you will lose them.
Several kinds of research have shown that people do not thoroughly read a web page. Instead, they scan through it. If you have big paragraphs, the visitors will find it hard to read the entire post. So, have breaks between paragraphs, and it should contain 2-4lines.
Also, to ensure your content is readable, make your fonts simple. Some blogs recommend serif fonts for online reading. Make sure the fonts have a different colour from the background colour. You can also use bullet points or bold words to highlight the essential parts of the post.
MAKE YOUR WEBSITE MOBILE-FRIENDLY
A mobile-friendly website betters the experience of potential customers as many people browse through the net using their mobile devices. So, it is essential to find out how your website will appear on a mobile device.
Your design must be responsive, and the navigation menu should tap easily on the mobile screen.
Apart from that, your images should have a sizable scale; to get rid of bandwidth issues. With these in place, you can build an authentic brand identity that promotes the growth of your business.
DISPLAY YOUR SOCIAL ICONS
People share information they deem important to their friends, colleagues, and even the rest of the world. If there are no social media icons on your web page, visitors may find it disappointing.
It’s not enough to have a social media page but display your handles on your website too.
Not everyone uses Google, even though it’s hard to believe—it is true. Some of your potential customers may be among those that use a host of other browsers. So, check how your website looks on other browsers because their user experience counts.
Stooping at chrome alone is limiting. Instead, test it on Internet Explorer, Firefox, and Safari. It should look impressive on every browser.
ENABLE CONTENT CACHING
The idea is to have your content across the globe; instead of restricting it to one geographical location. We understand that’s why you designed a website to target customers all around the world.
It is known as content caching, and to enable content caching–you have to use a CDN tool. It is used for storing data and then for shooting the data around the world.
It works by caching the entire data of a website and distributing it to servers across the world. That way, you can ensure a better user experience for your audience.
GET STARTED
Looking for a website designer, we have assisted business owners in the world with their design needs, such as logo designs, business cards, and much more.
To make your website user-friendly, ensure you follow the tips and also incorporate your ideas. After all, you are in a better position to know what you want to achieve.
