IMPROVE YOUR CONVERSION RATE! EFFECTIVE OPTIMIZATION TIPS

Apart from working round the clock, another reputable factor is conversion rate. Your website’s visibility will attract traffic and convert potential customers. Optimizing your website is like training your sales representative. 

Research shows that 88% of people are less likely to return to a website after a negative experience. What does this mean? 

It means your website is the door visitors will go through; before knowing your world solutions and services. Look at it from this perspective; your website is an online 24hr sales representative. 

Meaning it has to be up and running all day. 

You’ll need SEO essentials. Without SEO essentials, visitors won’t find your site, and your hard work will be for nothing. It is crucial for your business’s success. 

The following strategies will improve your website optimization and return on your marketing investment. Before we get to that, let’s look at the frequently asked question (FAQs) about website optimization

 

WHAT IS WEBSITE OPTIMIZATION?

Website optimization, otherwise known as conversion rate optimization (CRO), is the process of continuously and consistently improving the performance of your website to meet your business goals. 

Whether it’s a long or short-term goal, website optimization is efficient at delivering those goals. 

 

HOW DO I OPTIMIZE MY WEBSITE

Website optimization is an ongoing process. By following the steps below, you can improve the optimization of your website.

1. Identify your hypotheses: This is where you review your analytics to find out pages on your website that aren’t doing well. These include pages with high exit rates. You can run a feedback funnel to visitors as to why they aren’t converting. After that, brainstorm reasons for poor performances and create a list of website optimization to test. 
2. Prioritize optimizations: After creating a list of potential optimization, you need to arrange it in order of importance. Which will actualize more impact? Which is easy to implement? 
3. Test your optimization: It involves carrying out A/B testing. After testing, keep the changes that increase the performance of your website and discard those that don’t. 
4. Analyze your test to find out if the hypotheses you set behind the poor performance are worthy or not. Ensure you don’t test too early– so you don’t have misleading results. 
5. Optimize your website: Put the winning tests into action by implementing them on your website. By implementing the winning tests, you can optimize your website for higher conversion rate.
6. Learn from tests that didn’t win and use both outcomes for the successive test. This is an effective conversion rate optimization strategy.

 

Site Optimization Personal

If you run a small business, you probably have to scramble for resources to get your business together. The web optimization process can be complicated and time-consuming to go to in-house staff. Particularly that has other duties to perform. 

Unless you have the time and energy to hire freelance designers, we suggest hiring a company to do the job. 

At somethingelse agency, we keep your website functional, optimized, and up to date. Click here to get started.  

 

BEST STRATEGIES FOR WEB OPTIMIZATION

The strategies depend on the purpose of your website. If you run an e-commerce website, then you want to get more orders for sales. If you run a lead generation website, you want to increase the number of leads from your website. 

The next step is to set your business KPIs. By setting KPIs, you know what exactly in your website needs optimization. You will know what to test, change and fix. It ensures your business goals match your visitors’ goals and this counts as conversion rate.

The next question that comes to mind is what you should change and optimize first. 

 

Conversion Rate Formula! Right Places

There are few common areas people focus on when doing website optimization. These include;

• Landing pages: Optimize landing pages, which are visitors’ first contact with your offer/service. The landing page facilitates the decision of potential customers, and optimizing it leads to greater conversions as visitors trust that they are in the right place. Your landing page is different from your home page, do not confuse the two. You have to conduct A/b testing to figure out what landing pages to optimize first. 
• Conversion points: Conversion rate secret lies in the points. This includes sign-up forms, call to action, and get started or any other step that counts as conversion points for you. You have to know how many people visit the pages and compare them against those that complete the action. Is there anything you can do to improve the experience? 
• Home page: This is like your sitting room to your online website. Although not everyone goes through the home page, many visitors use this as a starting point for your brand. 
• Purchase/check-out process: If you run an e-commerce website, the process of purchasing /checking out their products is a b source of opportunity and frustration. Optimizing your check-out process to determine how each of your users interacts with it is a turning point. 

Okay, it is time for the main gist. Let’s get down to the strategies and factors you can take to optimize the website for increasing traffic. 

 

CONDUCT KEYWORD RESEARCH

Keywords and phrases are the words people commonly search for on Google and online. You have to conduct keyword research to determine the most relevant search term used by your target audience. 

However, it is necessary not to spam your content with keywords as search engines will flag it down for incorrect keyword positioning. 

MOBILE-FIRST INDEXING

Your site needs to adapt to any device—be it desktop, mobile, or tablet. Google began rolling out its mobile-first index in March 2018. Mobile-first indexing means Google uses the mobile version of your site’s content for indexing and ranking.

In July 2019, mobile-first indexing was the default for new websites. That is not to say that it is required to have a mobile version of your website, yet it is recommended. 

In addition, mobile usability isn’t the same as the mobile-first index. Pages that aren’t usable on a mobile device still enable the mobile-first index.

If you don’t understand, we’ll allow Mueller to explain better.

“So, first off, again mobile usability is completely separate from mobile-first indexing.

A site can or cannot be usable from a mobile point of view, but it can still contain all of the content that we need for mobile-first indexing.

But all of the text is still there, and we could perfectly index that with mobile-first indexing.

An extreme example, if you take something like a PDF file, on mobile that would be terrible to navigate. 

The links will be hard to click, the text will be hard to read.

But all of the text is still there, and we could perfectly index that with mobile-first indexing.

Mobile usability is not the same as mobile-first indexing.”

So, what do you have to do? As a business owner, your content should provide the same experience on mobile and desktop. These involve;

• Making sure the mobile site content contains the same content as the desktop site
• Using the same meta robots tags for mobile and desktop
• Use short meta tiles
• Avoid pop-ups that visitors may find distracting
• Use the same headline for mobile and desktop sites. 

 

DON’T FORGET BACK-END SEO

Back-end SEO involves the HTML source code of your website pages. It includes implementing keywords in your title tags, meta-data, and headers. This helps to assist search engines in locating the content of each page of your site. 

Back-end SEO is elaborate and involves complex coding. We suggest hiring SEO experts to implement this strategy. 

 

CONTENT MARKETING

Optimizing your website without content is like wearing a bulletproof vest made of water. It does more harm than good. Remember, content is king.

As much as people want help, they want to learn about interests too. Content marketing needs a precise strategy. 

The more credible posts you put out, the more sites will collaborate with you. That is why; you have to conduct a keyword search. Your content must have the right keywords that will increase your organic search ranking. 

Content marketing requires time and brainstorming. So, you can create a content framework for effective communication within your content team.

If you are in charge of the content, you can create a checklist with Google to determine the amount of content to churn out in a month.

 

FOCUS ON OFF-PAGE SEO TOO

Off-page SEO refers to any work done to improve the visibility and ranking of your website externally. It means you have to boost the way others see your site in terms of authenticity and relevance. 

You can do this through social media marketing, partnering with businesses/influencers that complement your niche, and link building. 

Link building is the process of getting other websites to link back to your website. The best linking strategy includes utilizing resource pages, backlink mining, and link reclamation.

 

TOOLS USED IN OPTIMIZING WEBSITE

Website optimization has various tools and tests for implementation. 

Qualitative optimization tools

Qualitative optimization tools analyses the data behind consumer behavior. It can help you understand the visitors’ thought process when interacting with your site. They include; 

•       Usertesting.com: It is a tool that helps you watch the recorded videos of people trying to complete specific tastes. With this recorded session, you get to go through visitors thought process
•       Qualaroo: It is an on-site survey tool that helps you gather visitors’ feedback in real-time. It implies, as people go through your website, you can collect data. 
•       Feng-gui: Feng-gui tracks the visual focus on your landing page. It analyzes where and what people are paying attention to on your landing page. It is a great tool for removing distractions on your landing page

 

Quantitative optimization tools

It is a tool used to analyze the number of people that visited your website. It analyzes traffic but not the behavior behind it. They include; 

•       Google Analytics: It is a popular and free analytical tool for many websites. It gives you a birds-eye view of the number game on your website.
•       Kissmetrics: Unlike Google analytics, kissmetrics go deeper. Rather than telling you what is happening, it shows you who is behind the actions. 
•       Crazyegg: Crazyegg lets you see where your visitors click and how far they go down your page. 

 

In a world where information is at your fingers’ tip; it is hard to discern from the useful and disadvantageous. It can lead to confusion and stagnation if you aren’t careful. However, if you focus on the tips, you will see your website traffic grow and become successful. 

Regardless, we are happy to help you get started with your web optimization. With the help of our robust team, we will carry you along with the feedback engine.