Mazi was positioned as a new generation multi-faceted and cultural clothing and accessories store aimed at lovers of African inspired and oriented designs.  Mazi provides sustainable, innovative, and unique products to a wide range of consumers in Europe; with Belgium, Netherlands, and France as initial target markets. It is the goal of Mazi to become Belgium’s number one indigenous online store, physical outlet, and creative brand when it comes to the production of African inspired and oriented clothing and accessories. 

Our design and product team in close collaboration with the CEO were able to create a brand identity and design products that Mazi can be proud of. The new identity creates a strong and dynamic focus on the credibility, simplicity, and moderness of Mazi. The “M” illustrates the blend in culture of two different worlds and societies. The wordmark logo “Mazi” stamps the name of the brand in the minds of its customers and potential customers as a loyal brand committed to exporting African inspired modern fashion products to a global audience. We delivered a stunning collection of designs, a comprehensive brand strategy, an impactful marketing strategy, and a stunning website that communicates the brand’s core beliefs and values.