Shaping a Positive Narrative for Ukrainian Refugees in the EU Through Impactful Visuals

NATO.

In collaboration with NATO, our objective was to design and create compelling visuals that go beyond statistics, humanizing Ukrainian refugees living in EU countries. The focus was on fostering a positive narrative that not only raises awareness about the challenges these individuals face but also motivates audiences to actively support the call for solidarity.

Industry:

Policy

Solutions Offered:

DAAS, MAAS

Visual Storytelling for Humanization

We crafted visual stories that aimed to humanize Ukrainian refugees by showcasing their resilience, aspirations, and contributions to their host countries. Through carefully curated visuals, we sought to evoke empathy, challenge stereotypes, and present a nuanced perspective on the lives of Ukrainian refugees.

Positive Narrative Development

Working closely with NATO, we developed a positive narrative that emphasizes the strength, diversity, and potential of Ukrainian refugees. Our objective was to shift the narrative from one of victimhood to one that highlights the resilience and cultural richness brought by these individuals.

Motivational Visuals for Solidarity

Designing compelling visuals that motivate audiences to support the call for solidarity with Ukrainian refugees. Through emotionally resonant images and messages, we aimed to inspire action and create a sense of shared responsibility within the NATO community.

Multimedia Campaign Support

Our support extended to creating multimedia content, including videos and infographics, to reinforce the positive narrative and promote the solidarity campaign. Leveraging various visual mediums, we aimed to reach diverse audiences and encourage a collective response to the needs of Ukrainian refugees.