Marketing Strategy Price Estimator
External Analysis
Do you have research data on your market?
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Yes
No
Research data in this case involves external, internal and customer analysis.
What type of research data would you like to inform your strategy?
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Historical data is fine.
I need a personalised detailed research.
We carry out research for every brand strategy formulation, and this can be either historical data samples, or personalised data sourcing through research surveys and focus groups carried out specially for your business needs.
Would you want a political analysis of your market?
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Yes
No
Would you want an economic analysis of your market?
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Yes
No
Would you want a social analysis of your market?
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Yes
No
Would you want a technological analysis of your market?
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Yes
No
Internal & Customer Analysis
How many departments are in your organisation?
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These is restricted strictly to functional domains. Please do not include operational domains. If you are not sure, input 1.
How many many customer segments do you currently serve?
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If you are not sure, input 1.
Which brand best describes you?
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Corporate brand - One corporate name accross all products/services.
Multi-brand - Each product/service has a completely different name
Endorsed Brand - One corporate brand with endorsed multi-brands
Range brand - Different brand names for different ranges of products/services
Private brand - Brand name is left to distributors and partners
Generic brand - The product or service is self defined
I am not sure
A hybrid selection of 2 or more is posisble if applicable to your case. If you are not sure, make sure only "i am not sure" is selected.
Product Analysis
Would you like an innovation analysis?
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Yes
No
I am not sure
Would you like a relationship analysis and strategy?
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Yes
No
I am not sure
Implementation strategy
All strategy formulations come with a standard implementation plan
Would you like an implementation roadmap?
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Yes
No
This roadmap is a detailed project schedule with milestones, and a work break down schedule by department.
Would you like a control and monitoring framework?
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Yes
No
I am not sure
This is a detailed framework architecture to monitor deviations from strategic alignment.
Hooray! You're almost done
Where should we send your estimate?
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Calculations
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